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Market Intelligence for Buyside Investors & Corporate Development Teams

Faster diligence. Sharper theses. Defensible IC memos.

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Primary Market Diligence (B2B & B2C)

  • Market drivers & growth signals

  • NPS, churn, and retention insights

  • Key purchasing criteria & switching triggers

  • Customer satisfaction drivers

  • Brand awareness & category perception

  • Customer‑based pricing (WTP, elasticity, attribute‑based)

  • Expert calls with buyers, operators, and market insiders

Custom Surveys

Our survey capabilities serve as a strategic asset, enabling the collection of targeted insights that inform investment decisions and operational strategies. Leveraging a proprietary contact database of over one million professionals active within the private markets, we are uniquely positioned to deliver precision-driven intelligence. Our bespoke surveys have assisted a diverse range of clients in identifying emerging market trends, assessing competitive positioning, and navigating sector-specific complexities—particularly in under-analysed or niche verticals. Select engagements have involved surveying industry peers and subject matter experts to benchmark performance, refine investment theses, and support exit planning.

By publishing research-based insights, clients can strengthen their reputational standing as authoritative voices within the industry—enhancing visibility and credibility among limited partners, general partners, and broader market stakeholders. We have collaborated with several clients across areas including due diligence, portfolio oversight, market intelligence, strategic benchmarking, and the development of thought leadership initiatives.

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Custom Research

150 Research maintains a distinguished network of analysts, researchers, and economists with proven experience at premier private market funds, leading consultancies, and institutional investment firms. Our bespoke research reports are crafted to reflect deep sectoral expertise and may be utilised in presentations, digital marketing campaigns, or as authoritative thought leadership across specialised segments within the private markets. We engage directly with clients to define the report’s objectives, key deliverables, and strategic contributions, providing a structured timeline for both initial and final drafts prepared for public dissemination.

Our custom research is a tailored approach to gathering insights that are specific to your unique needs or business goals. Unlike syndicated research—which is pre-packaged and sold to multiple clients—our custom research is designed just for you, focusing on the exact questions, audience, and data you care about.

Secondary Market Diligence

  1. Country‑level macroeconomic and risk analysis

  2. TAM / SAM / SOM modeling & triangulation

  3. Market drivers, restraints, and growth barriers

  4. SWOT & competitive landscape analysis

  5. Pricing landscape & value‑chain mapping

  6. Curated expert transcripts and market maps

Ideal for:

  • Pre‑IC market validation

  • Screening new sectors or add‑on opportunities

  • Benchmarking competitive intensity and pricing power

Bar chart comparing challenges in executing value creation plans, including data quality, aligning leadership, talent gaps, and technology integration, with varying heights for each challenge.

Why 150 Research

  1. Investor‑grade analysis: built by researchers who’ve supported real PE deals and MBB projects.

  2. Speed with precision: 5–20 business days turnaround. Source‑verified and model‑driven.

  3. Data you can own: we hand over every model and assumption for your IC or LP reporting.

  4. Flexible engagement: start with one study or embed us across your portfolio.